This talk will give you a different perspective on EDA adoption, focusing on the difficult business and technology questions that need to be addressed to successfully build and maintain a case for it. The discussion will use the context of how Dell Technologies employs EDA to enable the online commerce customer experience at dell.com leveraging a massive, multi-domain IT Landscape, and learnings in this process.
This talk will present a comprehensive perspective on the EDA adoption. One that includes also the difficult business and technology questions that need to be addressed to successfully build and maintain a case for it. The discussion will use the context of how Dell Technologies employs EDA as integration technology to enable the customer journey, leveraging a massive, multi-domain IT Landscape, and our learnings in this process. We will touch the multi-dimensional problems to EDA adoption in an established IT landscape, ranging from business to design, operations and processes, which need to be considered. The key takeaway is that EDA provides unique opportunities and they come at a cost and with its own specific challenges.

Global eCommerce Experiences Architect

Speaker

Georgi Pavlov

Georgi Pavlov

Global eCommerce Experiences Architect

Dell Technologies

At Dell Technologies, Georgi is responsible for technology solutions enabling the digital transformation journey and reimagining the global online customer experience at dell.com from traditional sales towards establishing long-lasting, valuable customer relationships. In his 23+ years in the IT industry he has built extensive experience in design, integration and scaling of distributed complex systems, process automation, customer experience, developer productivity and community building, cloud-native, software processes and more.